SmartyPants Vitamins began in a garage in Venice, CA when the founders discovered they couldn’t find gummy vitamins for their kids that had quality and taste without compromise. In late 2020, the company was acquired by Unilever’s Health & Wellbeing Collective, which prompted a packaging and brand redesign. I was brought in to lead the 16-month project—spanning all consumer touchpoints including 150+ SKUs—utilizing SmartyPants’ internal creative team as well as various agencies and freelancers.
Brief
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Challenge
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ut consectetur erat. Donec vitae massa tortor. Nunc ut cursus enim. Ut posuere dignissim nibh, sollicitudin molestie erat eleifend sed. Donec at sapien id lectus feugiat pulvinar ac eu orci. Aliquam imperdiet ipsum quis cursus feugiat. Proin leo tortor, condimentum non dolor id, efficitur condimentum ligula. Nullam ac vehicula odio. Aliquam pulvinar semper auctor.
Solution
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ut consectetur erat. Donec vitae massa tortor. Nunc ut cursus enim. Ut posuere dignissim nibh, sollicitudin molestie erat eleifend sed. Donec at sapien id lectus feugiat pulvinar ac eu orci. Aliquam imperdiet ipsum quis cursus feugiat. Proin leo tortor, condimentum non dolor id, efficitur condimentum ligula. Nullam ac vehicula odio. Aliquam pulvinar semper auctor.
Results
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ut consectetur erat. Donec vitae massa tortor. Nunc ut cursus enim. Ut posuere dignissim nibh, sollicitudin molestie erat eleifend sed. Donec at sapien id lectus feugiat pulvinar ac eu orci. Aliquam imperdiet ipsum quis cursus feugiat. Proin leo tortor, condimentum non dolor id, efficitur condimentum ligula. Nullam ac vehicula odio. Aliquam pulvinar semper auctor.
