Complete branding and identity system
Bleublancrouge has been hailed as a Top 10 Canadian Agency by both Marketing Magazine and Strategy Magazine, with clients including Toyota, Apple, Lotto Quebec, MacDonald’s, and TV5. Last October the agency celebrated 30 years in business, and I was asked to rebrand this rich and internationally renowned company.
The focus of this redesign was to unify and add consistency across all brand touchpoints, both internal and external. Instead of designing a logo from scratch, I modified a portion of the existing mark, refining it to bring a timelessness to the brand’s 30 year history. I worked to maintain the utmost simplicity for all the accompanying assets, to make sure that the branding could get out of the way when showcasing agency projects, while still being tasteful and classic on its own.
The inspiration for the advertising and brand lexicon came from a brainstorming session that revealed Bleublancrouge’s desire to position itself as the “master skipper,” skillfully guiding clients into uncharted territories. This led to a nautical theme and a strong yet friendly typeface, along with photography to accompany that concept.
Design, Art Direction & Brand Management: Amelia Stier
Initial design help: Gab Marin, Mitsuko Sato, Edmund Lam
Copywriting: Crystal Béliveau, Alexandre Emond-Turcotte
Advertising Art Direction: Bartolomé Graziana
Creative Direction: Gaetan Namouric
Branding & packaging
Established in 1947, Bow Hill Blueberries is the oldest family-run blueberry farm in the Skagit Valley, and newly Certified Organic. As the second family to own the farm, owners Susan & Harley Soltes’ goal is to create a vibrant, community oriented You-Pick and We-Pick farm that provides a safe, fun place for families to enjoy picking and eating blueberries right off the bush.
I was asked to create a brand for the farm several years ago, which recently expanded into jam, pickled, dried, frozen and fresh blueberry packaging. For this project I wanted to make sure the heritage of the farm could be felt through the design, but with a clean and modern twist.
Branding & collateral
The Puget Sound Food Hub began in 2010 as a weekly wholesale market in a parking lot in Skagit Valley. Today the Food Hub is a robust network of farms operating in the Puget Sound region to market, aggregate and distribute locally produced food from farms to restaurants, hospitals, preschools, grocery stores, universities and more.
The Puget Sound Food Hub brought me on to create a brand that would share their vision of expanding economic opportunities for sustainable northwest Washington farms and to create healthier communities.
Because the idea of distributing food this way is new to our generation but in fact very old in the scope of agriculture, I created a look and feel that was extremely modern while referencing farm heritage with gorgeous fruit and vegetable etchings.
Branding, art direction, and knits
Bad Habit is the brain child of Amelia Stier, who constantly knits because she doesn't know what to do with her hands. Bad Habit is based in Edison, Washington and Montreal, Quebec.
Wine label design
Four Société des alcools du Québec wines bottled in California and sold exclusively at high-end boutiques in Quebec.
Branding, website, and magazine
Sage Healthy is a health and wellness brand and program designed to bring customers tools to make every day a little bit better, no matter what step of the journey they are on. Most of Sage’s clients have Type II Diabetes, so the program was designed to be motivate and inspire, but never point fingers or show unrealistic expectations.
Sage Healthy began as a magazine included in pharmacy shipments and reaching about 10,000 customers per quarter. It has since expanded to also include a blog of rich health and wellness content delivered weekly.
Branding & Stationery
Tamara Bulat is a large-scale event producer based in London, UK. Her client list includes many notable companies as well as both the Vancouver and Sochi Olympics opening and closing ceremonies.
Tamara approached me at a time when she had been thriving on word of mouth but was ready to grow her business to the next level. She had a very clear vision for herself, and wanted a brand that highlighted her extensive, diverse and unique experience in event management.
Website coming soon.
I had the pleasure of designing an invitation suite for Nicole & Adam's Nova Scotia nuptials this past October. Nicole wanted to showcase their wedding's theme flower on their invitations and website, so I chose a graphic and contemporary design to offset the botanical illustration style.
Hardcover book design, photography, and text
Das Buch is a 368 page book documenting 15 Art Center students as they embarked on a 14 week sponsored studio abroad in Berlin. As the documentarian on the trip, I photographed and wrote about their experiences, which I then compiled into this book.
Text, photography & design © Amelia Stier.
Esther and Eric approached me to design invitations and accoutrements for their August wedding. Esther wanted a logo that combined her and her fiancé's initials but also referenced her heritage. They chose soft pinks as their color palette, and asked for something modern but playful.
Posters, program & accoutrement
“Dust: Whores, Heartbreak & Horsethieves” is a three day celebration of western films, held in Blessing, Texas. Posters, programs, tickets, commemorative DVD sets, and special edition Maker’s Mark whiskey are included in this festival kit.
All photography by Amelia Stier
Gatineau Metro branding
The mission of the Société de transport de l’Outaouais is to provide residents of the municipalities in its area, which includes the Gatineau urban area as well as Cantley and Chelsea, with a reliable public transit system.
This new STO branding was launched late last summer, with the primary focus of modernizing their image. The logo is simple, signifying one of the main goals of public transportation, and emphasizes the idea of continuous movement with arrows pointing both to the road taken and the road ahead.
The visual element of the arrow bars reiterates these concepts, while using a fresh and modern palette to highlight the STO’s commitment to sustainability and making all their transportation sectors work together in a harmonious way.
Design & Art Direction: Amelia Stier
Additional Design: Jasmine Morin, Mitsuko Sato, Edmund Lam
Copy & Creative Direction: Gaetan Namouric
Packaging & process book
In the summer of 2010, fifteen Art Center students from the Graphic Design, Environmental, Product and Transportation departments were selected to go to Berlin and participate in a sponsored studio abroad, dedicated to rebranding the Johnson & Johnson-owned Piz Buin (a premium sunscreen brand) to target Millennial Berliners.
My group was tasked with addressing the Berlin music scene—which consists mostly by semi-nocturnal anti-branding young people—and figuring out how to get them to engage with Piz Buin. Ultimately we embraced the night aesthetic and the appropriated street vernacular of the audience, to speak to them in their own visual language.
Also on the music team were Erica Li and Seth Baker, who were responsible for branded environments and collaborated on ideas and production. Package and brand extension design, process book design & photography by Amelia Stier.
Monaco is a project conceived by Montreal production magnate Franco Dragone. Starting in the country of Monaco and touring to major cities around the world, this show will exhibit the history and culture of its namesake in the circus style Dragone is so well known for. This 32 page booklet was designed to pique the interest of investors while the specifics of the show are still being conceptualized, therefore drawing its visual language from Monaco itself.
Viewbooks & annual report
JPPS-Bialik is a Jewish private elementary and high school founded in 1927 in Montreal. Since September of 2012 I have been creative director and photographer for all the school’s design and advertising projects, including viewbooks, newspaper ads, open house campaigns, annual reports, etc. My goal in coming to work with JPPS was to establish an interim visual language while the school works to reposition internally before launching new branding sometime next year. I aimed to create a simple and clean system that would focus on the kids through personal and candid photography.
For more photos from JPPS-Bialik, see the photo section.
*JPPS logo designed by third party
Catalog design and photography
This book exposes and celebrates our culture’s addiction to corn—from fast food to high fructose corn syrup—while using industrialized farming vernacular. A poster showing aerial photography of midwestern agricultural land folds around the cover of the book. The title (Good & Plenty) references the classic candy, and subhead (Bonding Weakly) describes the weak chemical bond present in high fructose corn syrup.
Photography by Amelia Stier
Identity, stationery, and brand guidelines
The Long Beach Museum of Art identity was outdated and inconsistent across web and printed material. For my logo I chose to use an asterisk, which represented a starfish (LBMA has an amazing ocean view) as well as the idea that there is always more in the art community. The posters and stationery are diecut to frame anything to that shows through, as if it were a piece of art alongside the other imagery. Additional asterisks were provided to be used in the system as graphic elements on promotional material.
Magazine design and photography
Covet is a theoretical monthly publication cataloging obsession and addiction. Articles range from “The Severed Head as a Fetish Object,” to themes of OCD and hoarding, world domination, consumerism, gambling and drug addiction.