Profile
Strategic Creative Leadership
for Brands in Transition
15+ years of experience across global agencies and in-house teams.
Amelia Stier brings sharp strategic insight and creative leadership to brands navigating change. Whether the need is foundational or fast-moving, she translates business objectives into breakthrough creative output and leads highly collaborative communication between stakeholders, internal teams, and agency partners.
From rebrands and launches to high-stakes campaigns.
She specializes in guiding brand and design projects from brief through final assets. Her strength lies in distilling complexity into cohesive narratives and scalable systems—ensuring the work is both conceptually strong and operationally sound.
Creative that aligns teams, builds trust, and drives momentum.
Amelia works closely with founders, CMOs, and leadership teams to deliver creative that’s strategic, polished, and built to perform. Her work spans leading rebrands from the ground up to serving as an incremental creative director—providing senior-level guidance to in-house teams without the overhead of a full-time hire. She has worked across Los Angeles, Toronto, Seattle, Montreal, and Berlin, and has been a professor of Communication Design at ArtCenter College of Design, where she helps shape the next generation of brand thinkers.
Approach
Clarity
First
Every project starts by asking sharp questions and defining the real brief. I quickly get to the heart of what needs to be said, built, or shifted—aligning stakeholders early so the work has a clear runway. Clients value how fast I can cut through complexity and turn ambiguity into a plan.
Collaborative
by Design
I work directly with founders, CMOs, and internal teams—adapting to the pace and structure of each business. Some bring me in to lead a full rebrand, others to sharpen a message, shape a campaign, or build a scalable system. I move fast, communicate clearly, and keep things focused without losing nuance.
Creative
That Performs
My work is grounded in strategy but built to ship. I deliver concept-led, execution-ready creative that aligns teams and builds trust—on time, on budget, and with the level of polish that earns internal buy-in and external attention.
Collaborations
Selected Clients:
Unilever, Visa, Amazon, Lexus, Porsche, Coca-Cola, Toyota, Microsoft, Adidas, Air Canada, T-Mobile, Nordstrom, Jacuzzi, Expedia, Marriott, The Ritz-Carlton, Jimmy Choo, Cirque du Soleil, Sephora, ecobee, ArtCenter College of Design
Agencies:
Hatch, Digital Kitchen, Saatchi & Saatchi, Team One, Sid Lee, Publicis, Amazon, Bleublancrouge, AdamsMorioka
