Creative Direction & Brand Strategy for Companies in Motion
Making small brands great and big brands better through proven storytelling and design—for teams scaling, shifting, or preparing for what’s next.
Starting Something New
Define your story, sharpen your aesthetic, and launch with clarity and intent.
Evolving or Expanding
Refocus your positioning, streamline your toolkit, and build a brand that scales.
Preparing For What’s Next
Get investor-ready, acquisition-proof, or strategically aligned for whatever’s ahead.
Case Studies
What People Are Saying
“Amelia is one of the brightest, most creative, and easiest collaborators I’ve had the pleasure of working with. She consistently brings a consumer-minded, strategic perspective—and brings it to life with premium execution. I look forward to working with her again.”
— Christian Patiño
CEO, Electrolit
“Amelia is among the best creative partners I've ever had. She's first and foremost a strategist, and through her ability to get to the root of business or communications objectives, she pushes creative briefs to be stronger — making for functional, beautiful outputs. She was always wanting to understand performance data and how we could optimize our work to be most effective. This made for productive, respectful conversations that I really appreciated. She's also just a joy to work with, and her work ethic is unmatched.”
— Alison McClaran
Senior Director, Brand Communications, SmartyPants Vitamins
“We have worked with lots and lots of creative & branding consultants over the years, and we’re always impressed by Amelia’s ability to spearhead projects from ideation through production, on time and on brief.”
— Woodrow Rosenbaum
CEO & President, With Intent Marketing
“Amelia is a strategic thinker with an impeccable eye for design. She was instrumental for driving the rebranding work on SmartyPants Vitamins both from being single minded on the brief to leading the creative team to amazing results. She’s a great thought partner and someone I would not hesitate to work with again.”
— Celina Min
Senior Director, Brand Strategy & Innovation, SmartyPants Vitamins
“Amelia’s work is original, vibrant and engaging. She is very attentive and a pleasure to work with.”
— Geoff Brown
Swwwell Founder and CEO
“Amelia successfully led a complex brand refresh for SmartyPants Vitamins, guiding a large cross-functional team through simultaneous product and brand updates. Her passion for design and commitment to brand consistency were clear throughout. She was a strong advocate for her team and a collaborative partner every step of the way.”
— Lisa Hoffman
Senior Project Manager, Peet’s Coffee
Big ideas deserve room to grow.
15+ years of creative leadership—guiding brands as they scale, shift, or reinvent.
A boutique model for sharper strategy, lasting impact, long-term growth.
