Strategic rebrand for Visa’s global premium cards—modular system, vertical design, and toolkit adopted across 90+ markets and issuing banks.

Complete rebrand of SmartyPants Vitamins post-Unilever acquisition—overhauling packaging for 150+ SKUs, redefining brand voice, and delivering campaigns across e-comm and retail. Contributed to sustained double-digit growth in Unilever’s wellness portfolio.

Conceptualization, art direction, and complete creative oversight for the all-new 2021 Lexus IS reveal photography—Lexus’s first fully-CGI campaign. The emotionally resonant, globally deployed visuals redefined how the brand approached launch photography and CGI usage across markets.

Brand identity, website, and launch collateral for Toyota’s patent licensing platform—designed for partnership and cross-industry innovation.

Creative strategy and design for Coca-Cola’s annual shareholder reports—reframing brand narrative around sustainability and leadership change.

Founded in 2003 by a mother of four on a mission to reinvent the intimacy aisle, Good Clean Love is now a category leader in vaginal wellness. I led a complete brand refresh—reimagining the packaging, visual identity system, and communication strategy to unify the product lines and elevate the brand’s presence, all while preserving key elements of brand equity.

Brand system design for Prime’s standalone launch—building scalable tools and cohesive visual language across packaging, internal culture, and digital assets.

Creative stewardship across Lexus’s most visible brand expressions. From brochures to campaigns, I ensured premium quality and cohesion across global touchpoints.

Brand refresh for one of Canada’s top creative agencies—refined legacy mark, cohesive identity system, and brand language inspired by confident navigation.