Gatineau Metro branding
The mission of the Société de transport de l’Outaouais is to provide residents of the municipalities in its area, which includes the Gatineau urban area as well as Cantley and Chelsea, with a reliable public transit system.
This new STO branding was launched late last summer, with the primary focus of modernizing their image. The logo is simple, signifying one of the main goals of public transportation, and emphasizes the idea of continuous movement with arrows pointing both to the road taken and the road ahead.
The visual element of the arrow bars reiterates these concepts, while using a fresh and modern palette to highlight the STO’s commitment to sustainability and making all their transportation sectors work together in a harmonious way.
Design & Art Direction: Amelia Stier
Additional Design: Jasmine Morin, Mitsuko Sato, Edmund Lam
Copy & Creative Direction: Gaetan Namouric