Branding & collateral
The Puget Sound Food Hub began in 2010 as a weekly wholesale market in a parking lot in Skagit Valley. Today the Food Hub is a robust network of farms operating in the Puget Sound region to market, aggregate and distribute locally produced food from farms to restaurants, hospitals, preschools, grocery stores, universities and more.
The Puget Sound Food Hub brought me on to create a brand that would share their vision of expanding economic opportunities for sustainable northwest Washington farms and to create healthier communities.
Because the idea of distributing food this way is new to our generation but in fact very old in the scope of agriculture, I created a look and feel that was extremely modern while referencing farm heritage with gorgeous fruit and vegetable etchings.