Packaging & process book

In the summer of 2010, fifteen Art Center students from the Graphic Design, Environmental, Product and Transportation departments were selected to go to Berlin and participate in a sponsored studio abroad, dedicated to rebranding the Johnson & Johnson-owned Piz Buin (a premium sunscreen brand) to target Millennial Berliners.

My group was tasked with addressing the Berlin music scene—which consists mostly by semi-nocturnal anti-branding young people—and figuring out how to get them to engage with Piz Buin. Ultimately we embraced the night aesthetic and the appropriated street vernacular of the audience, to speak to them in their own visual language.

Also on the music team were Erica Li and Seth Baker, who were responsible for branded environments and collaborated on ideas and production. Package and brand extension design, process book design & photography by Amelia Stier.